Purpose/Activity

Type of data

Lawful basis for processing

To register you as a new customer

Identity Contact

Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

Identity

Contact

Financial

Transaction

Marketing and

Communications

Performance of a contract with you

Necessary for our legitimate interests (including to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

Identity

Contact

Profile

Marketing and

Communications

Performance of a contract with you

Necessary to comply with a legal obligation

Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To deliver direct marketing to you

Identity

Contact

Profile

Usage

Marketing and

Communications

Tracking

Technical

For most direct marketing communications, we rely on consent, however there are situations in which it is in our legitimate interests to use your personal data in this way (Please see Advertising, marketing and your communications preferences below)

To enable you to take part in a prize draw, competition or complete a survey

Identity

Contact

Profile

Usage

Marketing and

Communications

Performance of a contract with you

Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

Identity

Contact

Technical

Tracking

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

 Identity

Contact

Profile

Usage

Marketing and

Communications

Technical

Tracking

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

Technical

Tracking

Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

Identity

Contact

Technical

Usage

Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)

To prevent and detect unlawful acts

Identity

Contact

Financial

Transaction

Technical

Tracking

Necessary for our legitimate interests (to protect our business and our customers by way of undertaking fraud monitoring and suspicious transaction monitoring)

Necessary to comply with a legal or contractual obligation to share personal data for the purposes of law enforcement

In order to resolve legal claims or disputes involving you or us

All relevant data categories, depending on the nature of the allegation or claim

Necessary to bring or defend a claim