About the Event

In today's rapidly evolving digital landscape, media training has become an essential skill for healthcare leaders. The Healthcare Leadership Academy (HLA) and Medics.Academy recognise the critical role that effective communication plays in influencing public health outcomes, shaping policy, and building trust within the community. 

Healthcare professionals are increasingly called upon to interact with the media, whether it's to provide expert opinions, share critical health updates, or respond to emerging crises. The ability to convey complex medical information clearly and accurately is crucial, not only for public understanding but also for maintaining the integrity and credibility of the healthcare profession.

Media training empowers healthcare leaders with the skills to navigate interviews, manage public relations, and leverage social media platforms effectively. It prepares them to handle challenging questions, communicate under pressure, and present themselves confidently in front of cameras and microphones. In an age where misinformation can spread rapidly, the ability to communicate truthfully and persuasively is more important than ever.

Our workshop offers a comprehensive programme tailored specifically for members of HLA and Medics.Academy. Participants will learn from seasoned media professionals and gain hands-on experience through practical exercises and simulations. By the end of the workshop, attendees will be equipped with the tools to become influential advocates for health, capable of making a positive impact in the media landscape.

Join us for this transformative experience and enhance your ability to lead, inform, and inspire in the world of healthcare.

Date: 18th September 2025

Time: 10AM - 4PM

Location: TBC


Dress code: Black tie is preferable. A lounge suit would be acceptable. (Religious, traditional, or formal national dress and service dress uniforms are permitted.)

How to Request a Voucher Code

If you belong to a category that qualifies for a subsidised ticket, please fill out the following form to request a voucher code. We will get back to you within 48 hours with your voucher code to purchase your ticket.

https://link.medics.academy/Media-training-day-form 

Ticket Price

The standard ticket fee for the Media Training Day is £100

Subsidised tickets are available for the following audiences,

  • 100% Bursary: Available for HLA post-nominal subscribers, HLA Cohort Directors, Medics.Academy Academic Faculty, IL1 programme students, and PG InLET students.

  • 50% Discount: Available for HLA Scholars, HLA Alumni, and HLA IDEAS organisation members.

Once you have submitted the voucher code request form, you will receive your code via email. You can use this voucher code to purchase the ticket for the ‘Media Training Day for Healthcare Professionals’. 

How to Purchase Tickets


To purchase your ticket please follow the below steps,


NOTE: If you are eligible for a subsidised ticket, please make sure you have submitted your request for a voucher through the ‘Voucher Request Form’ and have received the voucher code before purchasing your ticket.


Step 1: Click on the ‘Buy £100’ option.

Step 2: Once you are directed to the payment page,

  • Option 1 - Enter your payment details and purchase the ticket(s)

  • Option 2 - Click on ‘Have a coupon?’ to enter the voucher code you have obtained and then purchase the ticket.


To secure your place, please purchase your ticket and ensure you complete the registration form in the "Register Here" section of the portal once you have gained access to the portal.


If you have any questions, please reach out to us at [email protected].

Don’t miss out on this excellent opportunity to improve your media skills and networking in the healthcare sector.




Instructors

Adil Oliver

Adil Oliver Sharif has been an integral part of Medics.Academy since 2016, currently serving as the Chief Culture Officer. In this role, Adil has been instrumental in shaping and nurturing the organisation’s unique culture, ensuring a positive and productive environment for all the team. He is also a dynamic member of The HLA, dedicated to supporting all media-related needs for HLA scholars and staff. Before joining Medics.Academy, Adil worked with a wide range of clients, directing and shooting promotional videos for Diageo, Coca Cola, Sony, and various start-up organisations, bringing his expertise and creative vision to each project. In addition to his creative work, he was also a part-time seasonal tutor at the University of The Creative Arts for nine years, teaching in design, fashion, photography, and journalism courses. Adil has been passionate about filming and interviewing people since the age of 18, conducting interviews with a diverse array of individuals. His extensive experience behind the camera makes him uniquely empathetic to those who feel uncomfortable in front of it. Adil leads the Media training workshop designed to help The HLA scholars become comfortable on camera. This energetic, practical workshop aims to prepare future leaders for media interactions, from tough interviews to public relations challenges. With a passion for storytelling and a keen eye for detail, Adil has dedicated himself to multi-media, filming, and photography projects within the organisation. His work has not only documented the journey and achievements of Medics.Academy but also brought to life the stories of the many HLA scholars. Through his lens, Adil captures moments that inspire and resonate, showcasing the dedication and impact of the healthcare professionals that both Medics.Academy and The HLA support. Beyond the healthcare sector, Adil is involved in filming and directing projects such as Apartment Life and African Fashion Week London. His diverse portfolio reflects a rich background in multimedia, all of which contribute to his unique perspective and innovative approach to visual storytelling. Adil is always available offering support in podcasting, filming, editing, and any front-of-camera queries. Adil’s humble approach to his work emphasises collaboration and the power of visual media in building connections and understanding. His commitment to excellence and creativity continues to drive Medics.Academy’s innovative and inclusive culture.

Johann Malawana

Founder and CEO of Medics.Academy and the HLA

Johann has been in leadership roles for more than 20 years. He founded The HLA to address many issues he faced and witnessed in his career. Johann wanted to create focus and attention on developing students and professionals earlier in their careers. The HLA intends to support these individuals so they can take up leadership roles more confidently and improve the health systems they are part of. ​​ Johann was a former President of Barts and The London Students’ Association, a former University of London Medical Students’ Officer at ULU and the founding Editor of The Medical Student. Following the crisis caused by Modernising Medical Careers (MMC) via Medical Training Application System (MTAS) in March 2007, Johann took over the Education and Training portfolio at the BMA in September 2007. He was responsible for a lot of detailed negotiations around the education and training environment in medicine for the next three years till 2010. Johann subsequently has held several roles including on the Boards of the General Medical Council, the Postgraduate Medical Education and Training Board, the Institute of Leadership and Management, the Healthcare Leadership Academy. He was also the lead for Education and Training at Healthcare UK at the Department for International Trade. ​ Johann served as an advisor on several reviews of the medical education environment with a strong belief in the need for strong medical leadership and the power of early stage clinicians and students to be a force for good in the NHS. Many of the engagement strategies developed for these reviews were a direct result of the work Johann undertook.

Pedra Rabiee

Director of Communication for the HLA

Pedra is the Director of Communication for The HLA and is also an Education Fellow in London. She acts as a Junior Advisor for the Gender Equity Initiative in Global Surgery and serves as a Trustee at Students for Global Health. With previous experience at international health organisations such as The World Health Organization, Doctors of the World UK, and THET, Pedra conducts research on global health. This includes authoring a policy paper on global health security with the former Special Advisor to the UK Health Secretary and serving as an Undergraduate Research Fellow at KCL's Global Health Department.

Organisations

The Healthcare Leadership Academy

The Healthcare Leadership Academy formed in response to demand from young clinicians and medical students to learn about leadership. Founded by Dr Johann Malawana (Course Director), former leader of the Junior Doctor Dispute, and a team of like-minded professionals (Our Faculty and Assistant Course Directors) the Healthcare Leadership Academy launched on 20th December 2016. HLA houses an exciting faculty from across the health sector and beyond. Their shared aim is to inspire the next generation of healthcare professionals and develop their understanding of leadership. Too often in healthcare, leadership is confused with management. Through a combination of mentoring, Socratic discussion, and philosophical exploration, HLA aims to inspire our scholars to change the world of healthcare, one small step at a time. At a time when the world seems an ever more worrying place, it is important that the next generation of healthcare professionals truly understand how to motivate the people they work with in order to best look after the populations they serve.

Medics. Academy

Our Vision A world with equitable access to the highest standard of healthcare training. Our Mission To empower health professionals through excellent education and to deliver the workforce society needs, through scaled education and training in healthcare. How Do We Do It? We have an extensive team of healthcare professionals, educationalists, engineers, artists and filmmakers who create engaging programmes with top clinicians and partner organisations. Our Story Unless healthcare training is revolutionised, there will be a shortage of 18 million healthcare workers by 2030. Medics.Academy is committed to solving this problem. By turning traditional training models on their head, we have managed to make healthcare training more efficient and accessible. Our team is passionate about innovating in healthcare and empowering health professionals across the globe to do the same. We work with partner organisations to solve problems for society through the education and empowerment of health professionals. We are a mission and ethics driven company that has passionate people at its heart. We have a deep connection with the communities we work with and we create sustainable change for the benefit of our communities. We have grown across the UK and Europe, and are now expanding into Africa. Our focus is on our learners, health professionals and staff. We have grown our team across Europe, North America and now into Asia. We are building a multi-generational company that understands we are part of an infinite game