About the Course

This short course is part of the Healthcare Leadership Academy Scholarship programme. It will support you in developing and executing your campaigns over the coming year. You’ll learn about how to plan a campaign, how to deliver a campaign and how to evaluate your campaign.

About the Author

Dr. Jahangir Alom

Jahangir was one of the founding scholars of the Healthcare Leadership Academy and is now a  Faculty Tutor leading on the Campaigns stream. He has over 10 years experience in campaigning. He started off at a 15 year old campaigning for a local authority election and most recently, for a Council seat at the British Medical Association. Jahangir is a Junior Doctor based in the Midlands. He has a keen interest in social mobility, medical education and global health.

Host Organisation

The Healthcare Leadership Academy

The Healthcare Leadership Academy formed in response to the demand from young clinicians and medical students to learn about leadership. Founded by Dr Johann Malawana and a team of like-minded professionals the Healthcare Leadership Academy launched on the 20th of December 2016. HLA houses an exciting faculty from across the health sector and beyond. Their shared aim is to inspire the next generation of healthcare professionals and develop their understanding of leadership. Too often in healthcare, leadership is confused with management. Through a combination of mentoring, socratic discussion and rigorous training in practical leadership skills, The HLA aims to inspire our scholars to change the world of healthcare, one small step at a time.

Course Curriculum

  • 1

    How To Run A Successful Campaign

    • Introduction

    • How to define your campaign

    • How can I utilise my pre-existing work?

    • How to establish a timeline for your campaign

    • How to create content for your campaign

    • How to use social media to enhance your campaign

    • What to do after the campaign

    • Conclusion

    • Test yourself